Position: Assistant Manager – Insights & Strategy, Digital Business

Purpose: The Analyst is responsible for supporting the growth of the business through sharp data insights and analysis. He/she is also responsible for bringing together data insights from various sources to contribute towards comprehensive, data-driven business strategies.

Education: Bachelor’s or equivalent degree

Experience: 4+ years of experience in a data analytics role. Experience in the OTT or media industry is a plus.

Location: Mumbai

Reporting Relationship: Senior Manager – Insights & Strategy

Business/Channel/Function: Digital Business (Sony liv)

Key Responsibilities:

• Developing and mapping consumer and content segments, user profiling and personas.
• In depth analysis of key viewership metrics and regularly reporting them to stakeholders.
• Analysing marketing metrics – acquisition, subscription drivers, on platform promotions etc.
• Analysing customer lifecycle and cross-consumption patterns and optimising engagement and retention.
• Deep dive analysis of content and consumer behaviour patterns in order to provide actionable inputs for business strategies.
• Working on bringing together the data and insights from various sources such as platform analytics, social listening and external research.
• Development and management of data dashboards for real-time insights.
• Working closely with product, tech & data engineers and other data teams for growing data capabilities and data management.
• Working closely with marketing, content, product etc to understand need gaps; and presenting them with data-driven actionable solutions.

Critical Competencies:

• Consumer-focused with an understanding of marketing and content.
• Strong analytical skills and data-driven knowledge.
• Ability to break down and present complex data insights into simplified storytelling to cross-functional teams.
• Strongly driven to take ownership and independently develop a data-driven point of view in a fast-paced, complex and cross-functional environment.
• Process oriented and ability to adapt to needs of various cross-functional teams.
• Strong knowledge of Advanced Excel, SQL, and knowledge of R or python.
• Strong experience with at least one BI tool such as Tableau, PowerBI, Looker etc.
• Some familiarity with social listening and quantitative research tools and methodologies is a plus

Why join us? Sony Pictures Networks is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few! Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse. Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media. But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there. We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognised as a Great Place to Work.- Great Place to Work Institute- Ranked as one of the Great Places to Work for since 5 years – Included in the Hall of Fame as a part of the Working Mother & Avtar Best Companies for Women in India study- Ranked amongst 100 Best Companies for Women In India – ET Human Capital Awards 2021- Winner across multiple categories – Brandon Hall Group HCM Excellence Award – Outstanding Learning Practices. The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary! Why join us? Sony Pictures Networks is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, SONY TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few! Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally led content powerhouse. Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media. But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there.

We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy. We strive to remain an ‘Employer of Choice’ and have been recognized as:

• India’s Best Companies to Work For 2021 by the Great Place to Work® Institute
• 100 Best Companies for Women in India by AVTAR & Seramount for 6 years in a row
• UN Women Empowerment Principles Award 2022 for Gender Responsive Marketplace and Community Engagement & Partnership
• ET Human Capital Awards 2023 for Excellence in HR Business Partnership & Team Building Engagement
• ET Future Skills Awards 2022 for Best Learning Culture in an Organization and Best D&I Learning Initiative.

The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!