Role Overview:

As the Creative Marketing Lead, you will be at the forefront of crafting and executing comprehensive marketing strategies for Medvarsity Online Ltd. (MOL) across various mediums, both digital and offline. Collaborating closely with marketing and business leadership, you will spearhead initiatives to enhance brand engagement, drive online and offline events, and ensure seamless multi-stakeholder management.

Job Description:

Deep Brand Understanding: Delve into the essence of the brand and its verticals, strategically positioning MOL through compelling and topical content.

Innovative Content Development: Generate original and impactful marketing copy tailored to promote and elevate MOL’s presence.

User-Centric Approach: Conduct thorough user studies to gain profound insights into the target audience, informing the creation of highly effective content.

Marketing and Branding Expertise: Operate within established marketing and branding frameworks to maintain consistency and relevance.

Content Management: Address issues and concerns pertinent to MOL while curating and managing social media communities, fostering meaningful interactions and discussions.

Design System Development: Establish a cohesive design system to ensure uniformity and precision in content presentation.

Performance Analysis: Monitor, track, and analyze social media platform performance, generating insightful reports and adapting strategies accordingly.

Trend Identification: Stay abreast of emerging social media trends, producing engaging multimedia content across diverse platforms.

Requirements:

We are seeking a Creative Marketing Expert adept at effectively communicating with the diverse international audience of India’s digital landscape. Your proficiency in crafting user-centric content will be pivotal in translating information into captivating narratives for our customers.

Ideal Candidate Profile:

Educational Background: Bachelor’s degree in Journalism and Mass Communication, accompanied by 2-3 years of experience in both traditional and digital advertising.

Brand Experience: Proven track record in creating content and social media posts for renowned brands in the Indian market.

Writing Proficiency: Ability to deliver concise, attention-grabbing content with a creative flair and visual thinking capability.

Research Skills: Proficiency in audience research and the design of communication systems tailored to specific demographics.

Multifaceted Writing Experience: Exposure to various writing formats including print promotional materials, online content, press releases, and advertising copy.

Adaptability: Thrive in a fast-paced EdTech environment, a Generative AI expert, adept at meeting tight deadlines while maintaining exceptional quality.

Attention to Detail: Meticulousness in editing, proofreading, and incorporating constructive feedback.

Interpersonal and Communication Skills: Excellent ability to interact with diverse stakeholders, coupled with strong project management capabilities.

If you possess a passion for storytelling, a keen eye for detail, and the drive to innovate within the realm of marketing, we invite you to join our dynamic team at Medvarsity Online Ltd.

Why Medvarsity.com?

Because here, your work makes a difference. You’ll be part of a company that’s not just about profit but about making a positive impact on healthcare education worldwide. We offer competitive salaries, a creative and inclusive work environment, and the chance to grow with a company that’s redefining medical education.

What We Offer

• A vibrant, innovative workplace at our brand-new office is designed around the concept of biophilic design.
• The opportunity to be part of a dynamic team that values performance, transparency, innovation, and integrity.
• A pet-friendly office where your non-human family members are welcome.
• A role where performance and outcomes are valued over seniority, offering significant leadership and growth opportunities.

Join us at Medvarsity and lead the way in building a nurturing, innovative, and high-performing culture that’s set to redefine the future of healthcare education.

About Medvarsity

Medvarsity stands at the forefront of healthcare education as Asia’s largest healthcare Ed-Tech company, offering a transformative learning experience to over 400,000 medical professionals. With a portfolio exceeding 800 courses in clinical and management areas and a large enterprise practice, we are dedicated to bridging the skills gap in healthcare. Our curriculum, crafted by eminent medical experts and industry stalwarts, combines the best of traditional and innovative learning methods, ensuring a comprehensive educational journey.

Our vision to “Impact Healthcare Through Education” is brought to life by a passionate team of over 300 professionals across India and the UAE, including doctors, management professionals, designers, storytellers, and technologists. Through initiatives like Dosily.com, HealthJobs.One, and BookMySim.One, Medvarsity remains committed to empowering healthcare professionals with the skills and knowledge required to excel in the evolving healthcare landscape.

Anchored in the heart of Hyderabad, our brand-new office is a testament to our commitment to a harmonious work environment, featuring biophilic design principles that bring nature indoors, creating a serene and inspiring workspace. As a pet-friendly company, we understand the importance of family – including non-human members – and warmly welcome them into our office, fostering a truly inclusive atmosphere.

Our core values – Performance, Transparency, Innovation, and Integrity – are the pillars that guide every action, decision, and strategy across our global offices. These principles not only shape our work but also ensure we remain at the forefront of healthcare education, constantly evolving and adapting to the needs of the industry.

Medvarsity is a place where young, ambitious minds flourish, empowered by a culture that values their contributions and rewards their progress. Here, you’re not just a part of a team; you’re part of a mission to impact healthcare education globally. Join us, and let’s transform the future of healthcare education together.