Position:

Lead Business Development roles in multiple locations Mumbai (Lead Role)

Organization:

VIBGYOR Group of Schools

Function:

Sales & Marketing

Location:

(MUMBAI)

Reporting Manager:

Lead Sales Corporate and Pre-School Tie ups – Lead BD Sales (School Admissions)

Primary Purpose: Responsible for building relationships with Pre-schools and Corporates PAN for the Cluster and Sales to increase School admissions.

Key Accountabilities/Activities:

Primary Responsibility:

• Responsible for achievement of pre decided plans with regards to Corporate and Pre-school tie-ups PAN India
• To a tie-up pipeline in consultation with the CMO and approach the organizations for alliances
• Device a marketing strategy and calendarize engagement activities for lead generation
• Track the effectiveness of the marketing activities so that changes can be made as per the data analysis.
• Provide consumer insights so that action plans can be devised upon the same.
• Competition benchmarking

Secondary Responsibility:

• Conceptualize and conduct local level marketing activities.
• Conduct reviews with the team
• New initiatives for building alliances
• Participating in industry platforms for networking

Work Relations:

Internal:

• Reporting to Chief Marketing Officer for all functional as well as admin issues.
• Interfacing with Finance, Technology, HR for any people or any other operational issue/s.
• Interfacing with all service level heads, Centre and zonal sales leads, relationship management team, and brand management team, based out of CO/ZO as well as other Centres/Schools.
• Interfacing with Academics management (Principals and coordinators), content management teams and centre/Zonal Administration teams on service offerings and centre specific elements.
• Interfacing with, SEO and internal web development teams of for all website and media management operational elements.

External:

• Interface with potential and existing customers.
• Interface with external vendors/ SEO operators/ Content management/Web management/ PR and Brand management agencies for all elements pertaining to the execution of the sales and marketing strategy.
• The leading brands for proposals & alliances for cross selling & tie ups with VIBGYOR.

Qualification:

• MBA/MMM/PGDBM/PGDBA / Masters in Marketing.

Span of Control:

• Business development executive / interns in each cluster

Financial decision making:

• Procurement Decision: N.A.
• Reimbursement Decision: Applicable

Experience:

• 10 years primarily in alliances, partnerships, channel development preferably in the Education Space.

Expected Competencies:

• Proven research and analytical skills ability to make recommendations based on information
• Gathered and sound judgment. Sharp analytical capabilities, around – data interpretation, analysing situations and driving actions most suited to achieve high impact outcomes
• Demonstrated ability to work in a high growth and dynamic business environment. Ability to deal with ambiguity, understand business.
• High focus on outcomes and ability to stand up to committed deliverables.
• Excellent communication, interpersonal skills – ability to drive consensus in decision making, especially in conflicting situations.
• Demonstrate ability for successful event management & managing strategic alliances.

Travel:

• Should be flexible to travel PAN India

Team Handling:

• Span of 10 employees PAN India