Hi,

Greetings from HR Central Services!!

We have an opening for Manager – CMI with a multinational Food & Beverages company in Mumbai.

JD :-

Roles and Responsibilities :-

(I) Consumer Insight :-

Partner cross-functionally to advise and inspire strategies and decisions for the betterment of the brand and business

Support new business models and NPD’s with an agile and through research funnel.

Own and maintain relationships with key external partners/agencies to develop research objectives

Manage the development of annual forward-looking insight plans with key business partners

Communicate key findings and insights and present actionable recommendations to internal partners and leadership team to influence decision-making

Identify consumer macro trends and foresight based on a combination of secondary research sources and experts

Oversee the development and management of multiple consumer research projects

(II) Market Research: Quantitative and Qualitative analysis :-

Ensure robustness of market research initiatives to accurately predict market and consumer behavior/ trends within the stipulated budget to increase the brand market share, brand health and overall sales for each category.

Manage the design of quantitative and qualitative analysis and reporting

Provide intelligence and insights on the FMCG Industry and the Competitive Marketplace

Maintain understanding of target segments and provide context and opportunity via research to support the understanding of behavioral-related customer segmentations

Guide and inspire marketing decisions through customer understanding and insights.

Identify and thoroughly understand key customer-related dynamics of product categories and brand.

(III) Strategy :–

Help in developing frameworks for evaluation of new opportunities

Source data from primary as well as secondary sources to inform business thinking in areas outside of current core competencies

Analyze and synthesize data, market understanding and business considerations into strategic inputs for leadership team

(IV) Competitive Intelligence :-

Responsible for monitoring competitive environment and evaluating product quality.

Conduct competitive analysis on quarterly basis and act.

Constant update on new market trends, opportunity, and input into the business.

Deeper understanding of the market where market data is absent.

Education :-

MBA in Marketing

10-12 Years of experience in Market Research. Experience with a market research agency will be preferred.

Requirements :-

Exposure to B2B/ food industry/ bakery segments

Knowledge of qualitative and quantitative research methodologies and data implementation

Ability to work with online communities/expert panels to identify business opportunities and validate/ assess these opportunities as well.

Work across multiple data sources, desk research to arrive on industry and customer and consumer needs, triggers and barriers. Trend spotting would be an added advantage.

If interested, kindly revert back with your updated CV and the following details :-

Present Location :

Current CTC

Expected (whether negotiable or not) :

Notice Period

If negotiable, upto how much :

Whether any experience in the Food & Beverages Category :

Whether Any Experience In The B2B Space

Regards,

Tania

Recruitment Manager

HR Central Services

[email protected]