About WanderOn

Remember the days when we used to fill our slam-books with career aspirations like scientist, teacher and doctor? Nobody at that time thought there could’ve been a career in Traveling, let alone being a travelpreneur! But as life happens, you understand that a career could be anything where you can be a problem-solver for society.

And that’s how a few engineers from NIT Kurukshetra found that the travel industry in India needed a fresh burst of young energy! The need of the hour was to convert a dispersed agent-based model to a more friendly, transparent and an accessible community for Indian travelers, and hence WanderOn.

We at WanderOn are a modern travel community that provides end to end travel packages in India and abroad. We design the best travel itineraries that encourage group traveling for like-minded people. Our services include road trips, trekking expeditions, corporate trips, and customized tour packages. On our trips, we ensure hassle-free traveling, top-notch accommodation and guided sightseeing that too on a budget.

Why Join WanderOn?

Executive Leaders & founding team all engineers from NIT Kurukshetra have left their corporate jobs to create disruption and bring about a revolution in the age-old travel industry practices ranging from creating completely new products to completely new methods of execution. If you like to disrupt old ways and bring about revolution you are a perfect fit for our company culture.

We will give you an environment to thrive and moreover we are a lean team, so your growth is always in the acceleration mode. In a nutshell, we really want “You” to feel inspired every day you come to the office and make WanderOn truly a great place to work. Join us in bringing about the revolution that is coming.

Responsibilities

• Plans and executes all web, SEM, database marketing, PLA, and display advertising campaigns on the basis of CPA, ROAS
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels, customer touchpoints and funnels
• Identifies critical conversion points and drop off points and optimizes user funnels
• Experience with A / B and multivariate experiments
• Experience in optimizing landing pages and user funnels
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Responsible for measuring the deliverables for each and every Campaigns in terms TG, ROAS, CPA, CTR, Funnels, Impression, Keywords.
• Tracking and Reporting MATRIX should be intense and CALL to ACTION.

Required Candidate profile

• Optimize Budget, CPA & ROAS
• Hands on experience on Facebook Business Manager & Google AdWords is required
• Having a good sound knowledge into PPC
• Proven working experience into Ecommerce and PPC of 4+ years
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in PPC and measurement.
• Drive omnichannel, retention initiatives to reduce overall churn and increase LTV of the customers
• In-depth, hands-on experience in Facebook Marketing and Google AdWords.
• Candidates with e commerce marketing experience are preferred.

PPC – Facebook /Google AdWords

Experience – 2+ years of experience in a similar role.